Go beyond SKUs.
Product data is the connective tissue of modern commerce. Skuus is the infrastructure that keeps it healthy.
Commerce has evolved.
Product data hasn't.
As brands scale, product data becomes fragmented across every system and channel they operate. What started as a manageable spreadsheet becomes an operational liability.
Fragmented across
The result
Slower launches
Products take weeks to go live across channels
Inconsistent content
Different data on every platform — trust erodes
Poor ad performance
Incomplete feeds kill ROAS before campaigns start
Operational inefficiency
Teams spend time fixing data, not driving growth
Product data isn't operational — it's commercial.
It directly shapes how customers find, evaluate, and buy your products — across every channel you operate. Yet it's still managed manually.
Conversion rates
Incomplete or inconsistent data loses buyers at the point of decision
Marketing efficiency
Poor product feeds degrade ad targeting and increase cost-per-click
Merchandising performance
Inaccurate data makes cross-sell and upsell impossible to scale
International growth
Localisation fails when the underlying data is fragmented
Skuus was built to fix that.
An AI-powered workspace and PIM, built natively inside Shopify — designed to unify, enrich, and activate product data across the entire commerce lifecycle.
Unify
One workspace for all product data — no more scattered sources of truth.
Enrich
AI that understands commerce context — auto-generate titles, descriptions, tags, and attributes at scale.
Activate
Push consistent, optimised data to every channel, feed, and market — automatically.
Built differently. For a reason.
Native to Shopify
Built inside the platform, not bolted on. No friction, no duplication, no disruption to existing workflows.
Built for speed
Designed for lean, high-growth teams — not enterprise complexity. You can be live in days, not months.
AI designed for commerce
Not generic AI. Purpose-built for product data, merchandising, and performance — it understands commerce context.
Focused features
Every capability exists to improve a commercial outcome. No bloat, no feature-for-feature's sake.
Built by operators, not observers.
Skuus is built by the operators behind Pacer Studio and HighCohesion, with growth roles at Sweaty Betty, PANGAIA, Bremont and ThruDark. We've lived the problem — scaling catalogues, managing fragmented data, running multi-channel operations.
Skuus is built from that reality — not theory.
We've experienced
Built by operators, engineers and founders who have shipped at scale.
Ross Allsop
Growth
ex Sweaty Betty, PANGAIA, ThruDark
Joe Egan
CPO
Co-founder, Pacer Studio
Mike Gamwell
CTO
Co-founder, Pacer Studio
Aran Kapila
Founding Advisor
Co-founder, HighCohesion
The team has shipped for